David Ogilvy
Advertising Executive
Sell with research and clarity
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Andrew Huberman
Neuroscientist, Stanford
Optimize your biology
Christopher Nolan
Film Director
Challenge audiences to think
Victor O. Schwab
Copywriter
Lead with the reader's desire
Elon Musk
CEO, Tesla & SpaceX
Think from first principles
David Goggins
Endurance Athlete, Author
Expand the standard you answer to
Eric Ries
Entrepreneur, Author
Validate before you scale
Rob Fitzpatrick
Entrepreneur, Author
Ask questions reality can answer
Keith J. Cunningham
Entrepreneur, Business Teacher
Think clearly before acting quickly
Andrew Wilkinson
Entrepreneur, Investor
Build patiently, own what lasts
Peter Thiel
Entrepreneur, Investor
Compete by escaping competition
Céline
Fictional Character, Before Sunrise
Meet life with candor and curiosity
Holly Golightly
Fictional Character, Breakfast at Tiffany's
Charm cannot outrun self-knowledge forever
Luke Glanton
Fictional Character, The Place Beyond the Pines
Short-term escape can become inherited consequence
Chris Nielsen
Fictional Character, What Dreams May Come
Love chooses presence when comfort would leave
Sherlock Holmes
Fictional Detective
Observe before you infer
Jesse Wallace
Fictional Writer, Before Sunrise
Stay awake to the rare conversation in front of you
John D. Rockefeller
Founder, Standard Oil
Systemize the machine, then improve it
Charlie Munger
Investor, Berkshire Hathaway
Collect models, avoid stupidity
James Clear
Author, Atomic Habits
Fall to the level of your systems
Lex Fridman
AI Researcher, MIT
Love is the answer
Morgan Housel
Author, Psychology of Money
Wealth is what you don't see
Naval Ravikant
Entrepreneur, Investor
Seek wealth, not money or status
T. E. Lawrence
Officer, Writer
Mythmaking can outrun the person beneath it
Baltasar Gracián
Philosopher, Writer
Wisdom is precision under pressure
Robert Cialdini
Psychologist, Author
Influence follows predictable triggers
Ray Dalio
Founder, Bridgewater
Pain + Reflection = Progress
Richard Feynman
Physicist, Nobel Laureate
Don't fool yourself
Rick Rubin
Music Producer
Creativity is removing, not adding
Ryan Holiday
Author, The Daily Stoic
The obstacle is the way
Eckhart Tolle
Spiritual Teacher
Return attention to the present
Benjamin Franklin
Subject
Learn from the life behind the work
Ed Catmull
Subject
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Lee Kuan Yew
Subject
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Napoleon Bonaparte
Subject
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Nassim Nicholas Taleb
Subject
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Walt Disney
Subject
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Winston Churchill
Subject
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A. S. Neill
Subject
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Aaron Ross
Subject
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Andrew Carnegie
Subject
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Andrew Grove
Subject
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Arnold Schwarzenegger
Subject
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Ben Horowitz
Subject
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Bill Gates
Subject
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Steve Jobs
Subject
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Brendon Burchard
Subject
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Chip Heath
Subject
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Dan Heath
Subject
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David M. Buss
Subject
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Don A. Moore
Subject
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Edward O. Thorp
Subject
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Felix Dennis
Subject
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Geoff Smart
Subject
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Hamilton Helmer
Subject
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Haruki Murakami
Subject
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James Dyson
Subject
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Jerry Seinfeld
Subject
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Jim Edwards
Subject
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John Caples
Subject
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Joseph Sugarman
Subject
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Kazuo Ishiguro
Subject
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Ken Segall
Subject
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Lawrence Levy
Subject
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Louis Zamperini
Subject
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Mark Roberge
Subject
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Marshall B. Rosenberg
Subject
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Michael Bloomberg
Subject
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Bruce Lee
Subject
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Mike Michalowicz
Subject
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Mortimer J. Adler
Subject
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Mustafa Suleyman
Subject
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Orison Swett Marden
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Paul Graham
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Phil Knight
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Randy Street
Subject
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Richard Branson
Subject
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Robert Greene
Subject
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Rolf Dobelli
Subject
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Sam Walton
Subject
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Sam Zell
Subject
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Scott Young
Subject
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Daniel Kahneman
Subject
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Sönke Ahrens
Subject
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Spencer Johnson
Subject
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Stef Wertheimer
Subject
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Stephen A. Schwarzman
Subject
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Theodore Roosevelt
Subject
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Vannevar Bush
Subject
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Will Durant
Subject
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William MacAskill
Subject
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Dee Hock
Subject
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Yuval Noah Harari
Subject
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Atul Gawande
Surgeon, Writer
Complex work needs simple checks
Warren Buffett
CEO, Berkshire Hathaway
Be fearful when others are greedy
Anne Lamott
Writer
Write one honest sentence at a time
Cal Newport
Writer, Computer Scientist
Protect the depth that compounds
Shane Parrish
Writer, Mental Models Teacher
Make better decisions with better models
