A map of my curiosity
Building things. Understanding people. Seeing more of the world.
A few recurring threads from my books, essays, projects, and travels. Follow one and see where it leads.
What I’m working on nowWhat would make someone come back?
The interesting part of a business is where the idea meets the real world: customers, operations, and something useful enough that people come back. My Now page records the current direction: starting a petfood business.
What I’m working on
Books about business, psychology, philosophy, and lives well lived. The thread running through my reading notes is finding better questions and ideas that change the next decision.
How I readBias, intuition, incentives, and the stories we tell ourselves. Thinking, Fast and Slow is one of the places this interest shows up on my bookshelf.
Notes on Thinking, Fast and Slow
This website is an ongoing experiment in remembering more of life: books, thoughts, projects, people, and places, gathered somewhere I can return to and build on.
Inside the website projectHow people work together can decide what a business becomes. My essay on “hot” and “warm” cultures explores the difference between a team that is comfortable and one that brings energy to the work.
Read the culture essay
The Vietnam travel notes bring together a different kind of learning: new landscapes, street food, ancient temples, and time spent outside the familiar.
Explore the Vietnam notesWhat are you feeding?
Technology can expand what we can do and quietly consume the time to do it. That tension sits at the heart of Feed My Addiction, alongside the focus on my bookshelf in Deep Work.
Read Feed My AddictionThe Lean Startup and The Mom Test share a useful question: what evidence would show that an idea is worth pursuing? Customer conversations and small experiments make an interesting pair.
Notes on The Mom TestThe appeal is practical: turning a question into a working tool, testing an idea, and shortening the distance between thinking about a project and making it. This site is a place to keep those experiments visible.
Explore the projects
Essays on attention, culture, endings, and beginnings. A place to work through an idea long enough to discover what is actually worth saying.
Explore the essaysFounder stories make the decisions tangible: uncertainty, persistence, timing, and the work behind the eventual outcome. Shoe Dog is one of the biographies on my shelf.
Notes on Shoe DogAtomic Habits brings the focus back to everyday actions: the cue, the environment, the repetition. An interest in learning becomes more useful when it has somewhere to go each day.
Notes on Atomic HabitsAn evolving collection, drawn from the archive. Books / Essays / Adventures