Videos · Business / Career
Life lessons from an ad man | Rory Sutherland
Estimated watching time
19 min
About this estimate
Uses the duration recorded in the library. Reading pace and playback speed may vary.
About this piece
Sutherland uses advertising to explore perceived value and the difference between changing a product and changing how people see it.
Explore it in a collection
These guides explain where to start and what to explore next.
- Make better decisions →
Examine assumptions, incentives and risk before committing to a course.
- Explain & tell better stories →
Make an idea understandable, memorable and worth someone’s attention.
- Build something people want →
Understand customers, test a business idea and learn from companies that struggled.