From The Atlantic
Articles · Business / Career
Jesse Willms, the Dark Lord of the Internet
Estimated reading / exploring time
12 min
About this estimate
Uses the duration recorded in the library. Reading pace and playback speed may vary.
About this piece
An investigation of Willms's internet businesses offers a case for examining deceptive selling and incentives that reward it.
Explore it in a collection
These guides explain where to start and what to explore next.
- Build something people want →
Understand customers, test a business idea and learn from companies that struggled.
- Recognise power & manipulation →
Spot distorted incentives, persuasive stories and the costs hidden behind success.