From medium.com
Articles · Business / Career
We Don’t Sell Saddles Here
Estimated reading / exploring time
7 min
About this estimate
Uses the duration recorded in the library. Reading pace and playback speed may vary.
About this piece
Butterfield's memo reframes Slack around the change customers want, rather than the software features the company sells.
Explore it in a collection
These guides explain where to start and what to explore next.
- Explain & tell better stories →
Make an idea understandable, memorable and worth someone’s attention.
- Build something people want →
Understand customers, test a business idea and learn from companies that struggled.