MOST READFeed My Addiction: The Way of Modern Life
We've built an entire economy around capturing attention. What happens when we realize we're both the product and the customer?
Read this one →In an effort to better remember my life and the lessons learned along the way I built this site to keep a tab on things (Literally). I thought sharing it for anyone who may get a sliver of value from it would be fun and useful.

DOWN THE RABBIT HOLE
Why do some businesses become cults while others fail? What makes a decision "good" when you can't know the outcome? How do you build wealth without becoming its servant? These are the questions I can't stop exploring.
Explore the EssaysFROM THE ARCHIVE
MOST READWe've built an entire economy around capturing attention. What happens when we realize we're both the product and the customer?
Read this one →An essay about time, meaning, and why 'when' is the only question that matters.
Read this one →Why company culture isn't ping pong tables and free lunch — it's the invisible force that determines everything.
Read this one →THE CURRENT CHAPTER
Learning how buildings actually get made. Currently exploring residential projects on the Sunshine Coast where I grew up.
Trying to figure out what I actually think by putting words on a page. Sometimes it works.
Why do some companies have amazing cultures while others are miserable? I can't stop thinking about this.
Building things when I find problems that bother me enough. This website is one of them.
If you're working on something interesting, thinking about hard problems, or just want to argue about which books are actually worth reading — I'd love to hear from you.