Feed My Addiction: The Way of Modern Life
We've built an entire economy around capturing attention. What happens when we realize we're both the product and the customer?
Read this one →Welcome to everything about me.
DOWN THE RABBIT HOLE
Why do some businesses become cults while others fail? What makes a decision "good" when you can't know the outcome? How do you build wealth without becoming its servant? These are the questions I can't stop exploring.
Explore the EssaysFROM THE ARCHIVE
We've built an entire economy around capturing attention. What happens when we realize we're both the product and the customer?
Read this one →An essay about time, meaning, and why 'when' is the only question that matters.
Read this one →Why company culture isn't ping pong tables and free lunch — it's the invisible force that determines everything.
Read this one →THE CURRENT CHAPTER
Learning how buildings actually get made. Currently exploring residential projects on the Sunshine Coast where I grew up.
Trying to figure out what I actually think by putting words on a page. Sometimes it works.
Why do some companies have amazing cultures while others are miserable? I can't stop thinking about this.
Building things when I find problems that bother me enough. This website is one of them.
THE SHORT VERSION
24 years old. Based in Australia. Studied finance because I thought it would teach me how money works (it didn't, really). Now I read obsessively, write when I have something to say, and try to build things that matter. I'm probably wrong about half of what I believe, but I'm working on figuring out which half.
If you're working on something interesting, thinking about hard problems, or just want to argue about which books are actually worth reading — I'd love to hear from you.